Back in July, when I lifted Mama Trossi’s typographically troubled menu from the 1958 Winnipeg Visitors Guide, I thought I’d keep that useful publication to myself for further plundering before sharing it with you. But it turns out that Mama’s menu was the highlight by miles, and that there’s really not a lot more plundering to be done. As much as the wannabe cognoscenti like to characterize that decade as dead cool, or kitsch, naive and quaint, or—I hate this term—”retro”, the fact is that the 1958 Winnipeg Visitors Guide was none of the above, mostly. It simply served its purpose without much in the way of chrome, neon, red leatherette, ducktails or atomic age imagery. See for yourself. And as much as I tend to characterize early childhood as dreamlike, magical and sepia-toned, the fact is that the great artist and sage Garrison Keillor was right: it was that way because our parents and other caring grownups made it that way for us. For their own part they lived in an unsentimental present, variously delightful or challenging or just plain ordinary; just how it was, probably worse but just possibly even better than how it might come to be remembered.
The barking Mr Schulz of the scary corner store may just be a case in point. Thanks to my faithful Henderson’s Directories and the archives of the Winnipeg Tribune, I now know that his Christian name was not scary at all. The name Marcel(!) may conjure up a variety of emotions or imaginings, but I think fear isn’t one of them. And although the name Schulz suggests German origins, Marcel was in fact a son of Flanders. I may have correctly guessed, though, that his grandchildren adored him, because he was no ordinary corner grocer. Folks, Marcel was a thespian! He staged and sometimes starred in amateur performances of plays in his mother tongue, Flemish Dutch. I wonder if he did comedy, and whether he repeatedly typecast himself as a short-tempered shopkeeper. Or perhaps as a harried innkeeper, admonishing his staff, “Laat de oorlog niet vergeten!”
Of course Marcel’s corner store is long gone, as are all the 1950s Pembina strip businesses but one, which is in its own way as flat as Flanders. And bless their hearts, they’ve kept the original sign, and isn’t it just too too dead cool, kitsch, naive, and quaint?
Why…it’s…RETRO! And yes, Belgian Waffles are still on the menu, just as they were when Marcel entertained his Flemish cast and crew on opening nights, and his beloved and loving grandchildren on Feest van de Vlaamse Gemeenschap. There are crêpes too, but strictly for those pesky Walloons.
I’ll be leaving Schulz’s Scary Corner Store as is because it’s true to my memory, and I write memory, not history. When they’re one and the same, though, so much the better. It happens often enough. And when I subsequently find a back-story which adds substance, humanity and charm to characters like Schulz, I am uplifted. Here endeth the lesson.